SERVICES / ADVERTISING & PARTNERSHIPS

Advertising & Partnerships

Put a clear message in front of your audience.

Advertising creative, branded content, and partnership opportunities shaped around your campaign objectives.

Illustrative concept imagery, not client work.

A clear plan for your project.

A useful advertising brief connects the audience, offer, message, and desired action. Creative production and promotional placements can be planned together, with responsibilities and costs defined in advance.

What this service can include.

• Digital advertising creative and campaign content.
• Sponsored articles and other branded content.
• Newsletter and video sponsorship opportunities.
• Promotional partnerships combining content and placement.

Scope and deliverables.

A proposal outlines the creative assets, channels or placements, campaign timing, approval process, and any reporting included. Placement availability, media spend, and production costs are confirmed for the specific campaign.

The campaign brief.

Define the audience, objective, offer, action, creative format, placement, schedule and measurement. Formats may include display creative, sponsored articles, newsletter sponsorships, video sponsorships and combined content packages, all subject to actual availability.

Production and media budgets.

Production budget (creating the assets) is separate from media or placement budget. Reporting depends on the selected channels and agreed scope. Metrics should match the objective, such as exposure, site visits, inquiries or other agreed actions, with no guaranteed outcome.

Prepare your campaign.

Gather brand assets, the approved offer, a destination landing page, a clear call to action, required dates, the audience and a budget range.

GETTING STARTED

What to include in your brief

• Campaign objective and audience
• Offer, message, and preferred channels
• Campaign dates and budget range
• Existing brand materials or creative