SERVICES / NEWS & DIGITAL PUBLISHING

News & Digital Publishing

Inform your audience. Connect your community.

News, features, newsletters, and digital editorial content developed for readers and communities.

Illustrative concept imagery, not client work.

A clear plan for your project.

Publishing begins with understanding who the content serves and what information they need. Stories can take the form of reporting, interviews, community features, business profiles, or recurring newsletters.

What this service can include.

• News articles, community stories, and feature interviews.
• Digital publication and newsletter content.
• Business profiles and editorial photography.
• Editorial planning, copy development, and publishing support.

Scope and deliverables.

The assignment defines the audience, topics, research and interview needs, article length, review process, publication channel, and schedule. Advertising or sponsored placements are discussed separately from editorial assignments.

Start with a reader need.

Identify what the reader should learn, what evidence is needed, whose voices matter and how the story supports the publication. Useful formats include reported community stories, feature interviews, business profiles, publication articles, recurring newsletters and editorial calendars.

Workflow.

• Brief and intended channel.
• Research and source materials.
• Interviews, when scoped.
• Drafting, fact and attribution review, and agreed editing.
• Publishing preparation.

Commissioned content creation, editorial decisions and paid distribution are distinct. Sponsored content should be clearly identified, and buying advertising is not buying independent editorial coverage. Recurring publishing can define frequency, themes, responsibilities and approvals.

GETTING STARTED

What to include in your brief

• Audience and publication or channel
• Topics, sources, and story goals
• One-time assignment or recurring schedule
• Existing material and publishing deadline